For local small businesses

Website questionnaire

This is the whole intake. Fifteen minutes if you have your hours and prices handy. Answer in your own words, skip anything that does not apply, and do not worry about writing it nicely.

When you send it we build a demo and show it to you. You get one round of changes, then it goes live at $20 a month or $200 a year, domain and hosting included.

Who you are

The basics, so we know who we are talking to and what to put at the top of the page.

Business name *

Spelled and capitalized exactly how you want it to appear.

Your name *

Email *

Phone

The number you pick up.

In one or two sentences, what does your business do? *

Write it the way you would say it to someone at a bus stop. We will tidy it up.

What kind of business is it? *

How long have you been doing this?

Where do you work?

A neighborhood, a list of cities, or a radius. If customers come to you, give the address.

Should your street address be on the page?

Yes, customers come to us

No, we go to them

City and state only

What the page has to do

A one page site does one job well. This is the part that decides how we lay it out.

What should a visitor do within thirty seconds of landing? *

Pick the one that matters most. Everything else moves down the page.

If you take bookings or orders somewhere already, what is the link?

Square, Calendly, Toast, DoorDash, a phone number, whatever you use now.

Who is your customer? *

Age, situation, what brought them to you. Be specific. "Homeowners in Bellevue with a leak they need fixed today" beats "everyone".

What do people ask you before they commit?

The three or four questions you answer over and over on the phone. These usually become the page.

Why do customers pick you over the next option? *

Your own words, no marketing voice. This is the single most useful answer on this form.

What goes on the page

The raw material. Rough is fine. We do the writing.

Your hours *

Day by day. Note anything seasonal or by appointment only.

Services, menu, or price list *

List what you sell. Prices are optional, and "starting at" is fine. If you have a menu or price sheet already, paste it or send the file to hello@localfoc.us.

Any reviews or things customers have said about you?

Paste a couple, with a first name and where they came from (Google, Yelp, a text message). Real ones only.

Do you have photos we can use?

Yes, plenty, I will send them

A few, but not great ones

Only what is on my phone

None, and I need help getting some

If you have photos, where can we get them?

A Google Drive or Dropbox link, or email them to hello@localfoc.us after you send this.

Do you have a logo?

Yes, and I have the original file

Yes, but only a picture of it

Facebook, Instagram, Google Business Profile, Yelp

Paste whatever you have. We link to them and pull details from them.

How it should look

You do not need design vocabulary for this. Pick what feels closest and tell us what you hate.

Which of these sounds most like your business? *

Clean and simple. White space, easy to read, nothing shouting.

Bold and modern. Big type, strong color, dark background.

Warm and handmade. Earthy colors, texture, friendly.

Classic and trusted. Traditional, understated, been here a while.

Bright and playful. Color, rounded shapes, energy.

No idea. Look at my business and pick.

Colors you want, and colors you do not

If you have brand colors, give us the hex codes. If not, describe them.

Two or three websites you like

Any industry. Tell us what you like about each one, even if it is just "it feels expensive".

Anything you definitely do not want

Stock photos of people shaking hands, a chat bubble, autoplaying video. Say so now.

The web address

We buy the domain and host the site. We just need to know what to buy.

Do you already own a web address? *

Yes

Not sure

If yes, what is it? If no, give us a first choice and two backups.

Short and easy to say out loud beats clever.

Is there an existing site we are replacing?

Last bits

How do you want to pay? *

$20 a month

$200 for the year

Anything with a date attached?

A grand opening, a busy season, a print run with the address on it.

How did you find us?

Anything we did not ask about?

Nothing here is binding. We read it, then come back to you.